Photo Rumors

Kase Optics officially released the 150mm f/5.6 reflex autofocus lens

By PR admin | Published: March 10, 2026

The previously reported Kase 150mm f/5.6 reflex autofocus lens (E/EF) is now officially released in China. The lens features a magnetic front ring for filters.

Kase Oprics products are sold at B&H Photo and Amazon.

Additional information:

Posted in Kase Optics| Tagged Kase 150mm f/5.6 Reflex autofocus lens| 1 Comment

Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens officially announced (E/Z/RF/L/GFX/XCD)

By PR admin | Published: March 10, 2026

The previously reported Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens for E/Z/RF/L/GFX/XCD cameras is now officially announced.

Pre-orders: B&H Photo | Laowa online store (international shipping available).

Additional information, include techicanl specxifications, lens design diagram, and MTF chart can be found here:

Venus Optics announced a new Laowa 17mm f/4 Zero-D tilt-shift lens for Nikon Z-mount

The latest Venus Optics Laowa lens roadmap

Here are some of the new Laowa lenses Venus Optics will announce next year (2026)

Posted in Laowa, Venus Optics| Tagged Laowa FF II TS 17mm f/4 C-Dreamer| 7 Comments

The TTArtisan Instax retro-styled folding instant camera is not canceled, already available for sale in China

By PR admin | Published: March 9, 2026

The TTArtisan Instax retro-styled folding instant camera is not canceled or blocked by Fujifilm, as some websites suggested. The camera is already available for sale in China via an invitation-only release, and a small number of users can purchase it with an invitation code. The model has not been launched overseas yet. The price in China is 2,780 yuan or around $400 (check for US pricing here). Check also the official website for updates.

TTartisan retro-styled folding instant camera revealed

Leaked: TTartisan’s “mysterious product” is a new retro-styled instant camera

Posted in TTartisan| Tagged TTartisan camera, TTartisan retro-styled instant camera| 15 Comments

Anodized aluminum body+lens caps for Sony E, Leica L+M, and MFT mount cameras

By PR admin | Published: March 9, 2026

Owlkrown announced a new Alpha weather-sealed body cap system for Sony Alpha cameras (body + lens caps).

B&H Photo is also selling red anodized aluminum body caps for L-mount cameras:

Red anodized aluminum body caps for L-mount cameras

B&H Photo sells locking MFT-mount body caps (red anodized aluminum):

Locking MFT-mount body caps in red anodized aluminum

Colored anodized aluminum body caps for M-mount cameras are available on eBay and Etsy:

Store

More mount caps are available from B&H Photo, Amazon, and eBay.

Posted in Other| Tagged Anodized aluminum camera body caps, L-mount, MFT, Micro Four Thirds| 9 Comments

TTartisan released a new 17mm f/4 tilt-shift lens (Z/E/L/RF/GFX)

By PR admin | Published: March 8, 2026

TTartisan announced a new 17mm f/4 tilt-shift lens for Z/L/RF mount (the lens was previously released for Sony E and Fuji GFX cameras).

Pre-orders are now open at B&H Photo, Amazon, and at the official TTartisan online store (TTartisan 5% off code: RUMORS).

Additional information:

Lens key features:

Posted in TTartisan| Tagged TTartisan 17mm f/4 tilt-shift lens| 57 Comments

The upcoming Viltrox Evo lenses surpass the performance of existing APO lenses, Viltrox calls them “Hyper APO”

By PR admin | Published: March 7, 2026

The upcoming Viltrox 35mm f/1.8 EVO and 55mm f/1.8 EVO lenses surpass the performance of some existing APO lenses, acording ot a Viltrox engineer. This is why they call the new line of EVO lenses “Hyper APO”:

Posted in Viltrox| Tagged Viltrox 35mm f/1.8 EVO, Viltrox 55mm f/1.8 EVO| 69 Comments

Venus Optics to announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full frame lenses on March 11th

By PR admin | Published: March 7, 2026

Venus Optics will announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full-frame lenses on March 11th (see coverage of previous versions):

After that, Venus Optics is expected to announce new Laowa 1-5x and 5-10x ultra-macro lenses:

Posted in Laowa, Venus Optics| Tagged Laowa 15-24mm T8, Laowa 15-35mm T12| 55 Comments

Viltrox confirmed a new 24mm L-mount lens is coming

By PR admin | Published: March 7, 2026

Viltrox confirmed on Reddit that they do have a 24mm lens on their L-mount roadmap (most likely based on their current Viltrox AF 24mm f/1.8 lens):

Posted in Viltrox| Tagged L-mount, L-Mount Alliance, Viltrox, Viltrox AF 24mm f/1.8 lens, Viltrox lenses for L-mount| 13 Comments

Tamron Americas enhanced benefits for its 6-year lens warranty

By PR admin | Published: March 7, 2026

Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.